Manager - BASES

Objective

Manage end-to-end innovation research studies (concept & product testing), deliver high‑quality insights and recommendations, and act as a trusted client partner while coaching junior team members and ensuring excellence in project delivery.

Key Responsibilities

Client Consulting & Relationship Management

• Serve as a trusted advisor by understanding client needs and delivering impactful insights.
• Lead day‑to‑day client communication; manage queries and tricky conversations with minimal senior involvement.
• Present results with clear storytelling and actionable recommendations.
• Participate in client planning/briefing meetings; link client needs to BASES solutions.

Project Management & Delivery

• Support proposal development and ensure designs meet specifications.
• Align with internal teams on on test design, questionnaires, and analytical plans.
• Execute and review questionnaires and study inputs.
• Being able to execute studies end to end when needed.
• Oversee project timelines and quality; communicate risks proactively.
• Analyse data, finalize reports, and ensure on-time, high-quality deliverables.

Thought Leadership & Category Knowledge

• Build deep understanding of category dynamics, industry trends, and BASES tools.
• Provide early-stage consulting on innovation improvement and decision optimization.
• Contribute to internal and client-facing thought leadership.

Team & People Development

• Coach and mentor junior analysts; review their work to strengthen analysis and storytelling.
• Role model professional behaviour and collaboration across teams.

Required Skills & Competencies

• Strong analytical and problem-solving skills; ability to interpret forecasts.
• Excellent communication and presentation abilities with consultative storytelling.
• Solid project management, organization, and multitasking capability.
• Strong business acumen, client orientation, and comfort in digital/virtual work environments.

Knowledge & Tools

• Marketing research methods, statistics, and experimental design.
• Familiarity with in‑market data and innovation metrics.
• Proficiency in MS PowerPoint, Excel, and Word.