Senior Executive, Consumer Insights

The Senior Executive, Qualitative Consumer Insights is a mid-senior member of the qualitative practice responsible for delivering high-quality research, driving consultative client engagement, and supporting the growth of the Qualitative customer success team across Thailand, while contributing expertise to broader Qualitative Practice across APAC. 

This role requires strong expertise in qualitative research methodologies and the ability to translate cultural, behavioural, and consumer insights into meaningful recommendations for clients. The incumbent will work closely with senior leaders to guide project teams, elevate the standard of qualitative delivery, and strengthen NIQ’s position as a thought partner to clients. 

Experience in Ethnography, Semiotics, Design Thinking, Behavioural Science, or other advanced qualitative approaches is highly valued and enables deeper strategic impact across engagements. 

Research Leadership & Execution 

• Lead the design and delivery of qualitative research projects, ensuring methodological rigor and excellence in output. 
• Conduct in-depth interviews, focus groups, ethnographies, cultural immersions, and other qualitative techniques. 
• Develop research frameworks, discussion guides, and analytic structures grounded in qualitative best practices. 
• Synthesize insights into clear, compelling narratives that influence client decision-making. 

Client Engagement & Consulting 

• Serve as a primary client contact on qualitative engagements, ensuring strong relationship management and consultative partnership. 
• Translate consumer insights into strategic recommendations aligned with client priorities. 
• Support senior leaders in business development, proposal writing, solution design, and pitching. 

Practice & Team Development 

• Mentor junior researchers in moderating, analysis, storytelling, and project management skills. 
• Support capability building within the qualitative practice, including training, thought leadership, and best practice development. 
• Contribute to growing the qualitative pipeline across SEA through partnership with commercial teams. 

Insight Quality & Delivery Excellence 

• Ensure research outputs meet NIQ quality standards, with disciplined project management and insightful storytelling. 
• Review and refine reports, presentations, and deliverables prepared by junior team members. 
• Uphold high ethical and methodological standards across all stages of research. 

Cross Functional Collaboration 

• Collaborate with Sales, Customer Success Consulting & Project Management, Operation and broader Qualitative Consulting teams to deliver integrated insights solutions. 
• Work with regional leadership to understand market needs and proactively shape qualitative offerings.