Consumer Insights Lead, Turkiye

We are expanding our Quantitative Consumer Research & Insights department and looking for a skilled leader with a passion for understanding consumer behavior and trends. You will lead a dynamic team, driving the execution of ad hoc research projects across multiple sectors, delivering data-driven insights that empower our clients to make informed decisions.

RESPONSIBILITIES:

• Leading the team in a way that fosters a positive atmosphere while also delivering the expected financial performance.
• Overseeing and delivering quantitative research projects with excellence, ensuring customer satisfaction, repeat purchasing, and renewals. This includes:
  • Selecting appropriate research methodologies and tools (e.g., surveys, questionnaire design, data analysis) that address the client’s business questions.
  • Collaborating closely with the operations team to ensure seamless project execution.
  • Analyzing data and preparing insightful results for client presentations, working in tandem with the Sales team to present actionable recommendations.
  • Acting as a Thought Leader in the field of quantitative research, advising clients on best practices in research design, data collection, and interpretation of findings.

QUALIFICATIONS:

• At least 10 years of experience in consumer research (quantitative), across various sectors and methodologies.
• Expertise in ad hoc research, including data analysis, survey design, and presenting findings to clients.
• Ability to advise clients on research strategy, from the design phase to drawing conclusions and making actionable recommendations.
• Proficiency in English and Turkish, including the ability to present and discuss research findings confidently.

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