Lifecycle Marketing Executive

As the Lifecycle Marketing Executive, you will drive the execution and analysis of audience-focused campaigns across Sport, Entertainment, and News, connecting premium content with millions of Australians. Working within the Consumer Marketing team, you will leverage advanced MarTech to deliver audience growth & retention and shape the future of streaming and broadcast across our iconic media brands.

Day to day you will:

• Execute multi-channel lifecycle campaigns across onboarding, engagement, retention, and win-back.
• Use MarTech tools to build sophisticated audience segments and automated journeys.
• Collaborate with content teams to ideate and brief high-impact digital creative.
• Apply A/B testing to measure and enhance performance across all channels.
• Analyse engagement data to share actionable results and program performance insights.
• Troubleshoot platform issues and manage relationships with external partners.
• Work cross-functionally with Product and Programming teams to deliver integrated campaigns.