Martech/Data Sr Manager

At NOVACARD, we’re redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control — all from a mobile app. With NOVACARD, users can access up to 200,000 MXN in credit, pay only when they use it, and manage everything digitally in under five minutes. Our mission is to empower people to make smarter financial decisions through flexibility, transparency, and simplicity.

About the Role

We are looking for a Senior Manager, Marketing Technology & Data (Martech/Data Sr Manager) to lead the integration between Marketing, Data, and Technology functions, enabling scalable growth through data-driven marketing strategies. This highly strategic role acts as the bridge between Marketing, Product, Technology, and Finance — ensuring that initiatives are technically precise, analytically grounded, and aligned with business objectives.

You will be responsible for defining the marketing data strategy, maintaining and optimizing our Martech stack, and ensuring reliable measurement across all channels. The ideal candidate is both analytical and hands-on, passionate about connecting data, technology, and marketing to drive tangible business outcomes.

Key Responsibilities

• Translate marketing needs into technical requirements in collaboration with Product, Data, and Tech teams.

• Design and maintain a robust digital tracking ecosystem (events, taxonomies, attribution).

• Audit and optimize Martech & Data stacks, ensuring scalability and automation.

• Define KPIs, cohorts, attribution models, and a unified marketing measurement framework.

• Guarantee data accuracy and consistency across funnels and decision-making points.

• Build and lead a specialized Marketing Data team to strengthen analytical capabilities.

• Collaborate with key stakeholders to enhance marketing efficiency and ROI.