Senior Campaign Manager

At NOVACARD, we’re redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control - all from a mobile app. With NOVACARD, users can access up to $200,000 MXN in credit, only pay when they use it, and manage everything digitally in under 5 minutes. Our mission is to empower people to make smarter financial decisions by offering flexibility, transparency, and the freedom they need to reach their goals. Simple finances, big goals.

About the Role:
We are looking for a Senior Campaign Manager to take ownership of campaign planning and coordination across our near-prime client portfolio. You will define the campaign structure and schedule, coordinate cross-functional teams to automate and launch campaigns on time, and ensure seamless execution from brief to analysis. This role requires a systematic thinker who can build scalable campaign processes and deliver results in a fast-paced lending environment. The role is based in Mexico, with remote flexibility and business trips when required.

Key Responsibilities:

• Define the structure, prioritization, and schedule of portfolio campaigns targeting activation, balance building, retention, and cross-sell among Near Prime customers.

• Own the full campaign cycle — from briefing and task setting to launch coordination, delivery monitoring, and post-campaign analysis.

• Collaborate with development and CRM teams to automate recurring campaigns, reducing manual effort and increasing speed to market.

• Work closely with marketing, analytics, IT, and product teams to align on timelines, resources, and priorities for all campaign initiatives.

• Verify campaign setup accuracy, audience segmentation logic, and communication scenarios before launch to ensure flawless customer experiences.

• Monitor campaign results against KPIs, prepare regular performance reports, and deliver actionable recommendations for optimization.

• Establish standards, playbooks, and best practices to continuously improve the speed, quality, and impact of portfolio campaigns.