CRM Manager

NovaKid is a rapidly growing online English school dedicated to providing top-tier education for children aged 4-12 worldwide. With a mission to create the best online education platform for young learners, NovaKid currently serves over 95,000 students across more than 40 countries, all supported by a team of 3,500 dedicated teachers.

We’re looking for a CRM Marketer who excels as a collaborative team player within our fully remote environment. This role involves utilizing various customer insight frameworks to understand and address customer needs effectively, driving engagement through our Customer Data Platform (CDP) Bloomreach.

Key Responsibilities:

• Customer Insights and Analysis: Apply various frameworks (such as Jobs To Be Done, Persona Development, Empathy Mapping) to gain a deep understanding of customer pains and needs.

• CRM Strategy Development: Use insights derived from customer analysis to develop and execute CRM strategies that enhance customer interaction and drive business results using Bloomreach.

• Campaign Execution: Design and implement engaging multichannel campaigns (email, whatsapp, sms, push, ensuring content is tailored to customer segments identified through insight frameworks.

• Data-Driven Optimization: Leverage analytics tools to analyze campaign performance and refine strategies based on robust data analysis.

• Cross-Functional Collaboration: Work closely with product, sales, product marketing and analytics teams to ensure seamless integration and alignment of CRM strategies with overall business goals.