Paid Social Specialist

We’re Novakid School, the next-generation early English learning platform that allows kids around the world to learn English efficiently, through play and fully remote practice with native-speaking teachers. Think cutting edge technology like AI-powered games and training apps that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children’s psychology and learning methods.

“Our vision is to change the way ESL children learn English by making it more engaging, effective, fun, and accessible. The ability to master the English language from an early age is critical to achieving a path of greater success and fulfillment, socially, emotionally, academically and professionally.”

– Max Azarov, Founder

The perks:

• Remote work (CET)

• Friendly young team

• Flat organisational structure

• Bonuses

To find out more about working with us, search #Novakid on LinkedIn, Facebook or Instagram.

The Team and Role:

The Performance Marketing Team is responsible for all digital interactions with our customers (parents and students), from digital marketing through to onsite experiences and after-sale onboarding. We have big ambitions to transform our customers’ digital experience with easy, engaging journeys, and find new ways to connect them to more of what they love. The team totals around 50 people and includes a wide range of expertise across marketing, UX, UI, technical development and journey management.

We have an exciting new opportunity for a Paid Social Specialist to join the Performance Marketing Team.

You Will :

• Set up and optimize our Paid Social marketing campaigns according to our Acquisition and design strategies.

• Adopt a continual ‘test and learn’ approach to all Paid Social activities.

• Manage Paid Social budgets based on targets and objectives, while strengthening platform accounts structure and performance

• Set up, Execute & optimize multiple Paid Social campaigns simultaneously across different platforms (including but not limited to FB/IG, Tiktok, Snap, Linkedin, Twitter, Pinterest, Whatsapp, Kakao, etc.).

• Track daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spending and sustain growth

• Report KPIs to management on a regular basis via various dashboards.

• Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

• Ensure Day-to-day communication with internal teams, Creating trusting relationships with the Commercial and Technical teams by ensuring they have visibility on our work and the related results/benefits as well as actively engaging.

• Manage, review, and perform daily account responsibilities associated with all active Social Media Platforms

• Communicate to team and management on project development, timelines, and results.