Marketing Executive

Purpose of the job

You will be responsible for delivering content and supporting the day-to-day execution of Ocorian’s service line marketing plans. You will be a key member of our Marketing and Communications team ensuring that our go to market activity is highly visible and digitally accessible.  

Group Marketing helps Ocorian win through marketing, communications and event programmes that support revenue growth, reputation building and relationship development internally and externally. We partner with senior stakeholders to establish strategic growth priorities from which we create and implement marketing activities to deliver agreed outcomes. We are the custodian of the Ocorian brand and deliver internal and external communications that support our purpose, values and drive to “win together”.

Main responsibilities

• You will work with the Service Line Marketing Leads and stakeholders to execute always on activity and campaigns for our core client segments of asset managers, financial institutions, corporates, private wealth and professional advisers.
• You will publish and optimise website content (eg service pages, location pages, bios, articles, case studies) applying on-page SEO and accessibility checks as well as creating workflow automations for landing pages
• You will manage content changes in the CMS and partner with our Digital Marketing lead and agency on UX fixes, redirects, tracking tags and page performance improvements.
• You will work with our Social Media team to maintain our social presence scheduling posts and monitoring engagement.
• You will support our LinkedIn ads setting up campaigns and audiences and monitoring performance.
• You will work with our subject matter experts and design team to create content across all formats, including web, email, infographics, short videos.
• You will build and send email broadcasts and newsletters ensuring opt-outs and compliance requirements are met.
• You will keep service line marketing collateral current (capability decks, one pagers, bios and case studies) managing a tidy source of truth so that colleagues can find what they need quickly and easily.
• You will track campaign and channel performance and work with the wider marketing team to report highlights and trends.
• You will maintain robust tagging and naming conventions, create trackable campaign links and QR codes ensuring that everything we do is tracked for ROI, results are attributable and assets are easy to find.
• You will support our budget management ensuring our costs are tracked

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