Social Media Officer - Temporary

COM is looking for a Social Media Officer to work in the SCO Division, liaising closely with COM production and impact measurement divisions as well as communications professionals in all OECD directorates and bodies.

The selected candidate will seek to generate social media content and engagement in the context of the OECD’s broader communications strategies. S/he will work under the supervision of the Social Media Lead and report to the Head of Media and Social Media Unit.

Main Responsibilities

Social media content and editorial development

• Contribute actively to the OECD’s social media strategy, proposing ways to go beyond simple dissemination to strengthen engagement and impact, in line with communications priorities and planning calendars.
• Monitor OECD discussions and outputs across directorates to propose a coherent editorial calendar and thematic content plans.
• Draft and schedule social media posts, adapting messaging to different audiences and platforms (LinkedIn, X, Instagram, Facebook, YouTube).
• Propose and draft complete social media content plans and mini-campaigns for major events, reports, and initiatives.
• Create and propose ideas for visual storytelling, series, and campaigns, ensuring posts are engaging and consistent with OECD’s visual identity.
• Work closely with the graphic design, video and media teams to deliver compelling multimedia content (video, infographics, dataviz, etc.).
• Pilot new content formats and contribute ideas for innovative digital approaches to improve content performance.

Monitoring and improvement

• Proactively suggest ways to improve the OECD’s social media presence, based on analytics and emerging best practices.
• Track social media metrics and provide regular performance reports, highlighting key insights and lessons learned.
• Evaluate the performance of different social media channels, proposing adjustments and content optimisation where relevant.
• Listen actively to OECD’s audiences to gather strategic insights for campaign and content development.

Training and knowledge sharing

• Support corporate expertise by contributing to social media governance, sharing best practices with social media practitioners across directorates.
• Contribute to innovation and inspire colleagues by staying up to date with new trends, tools, and techniques in social media.
• Assist in advising on investments in new social media tools and technologies, identifying opportunities to enhance OECD’s digital presence.