Category Lead
Full TimeJob Overview
One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.
We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform.
We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.
We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!
About the Role
We are looking for a high-ownership, entrepreneurial Business Head to lead the demand side and drive revenue growth across our influencer marketing ecosystem. This leader will own the complete P&L, scale new verticals, unlock cross-sell opportunities, and build a high-velocity engine across acquisition, activation, repeat usage, and monetization.
The ideal candidate brings strong experience in P&L leadership, growth strategy, cross-sell/upsell motions, CRM-led scaling, partner ecosystem management, and running large revenue units
One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.
We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform.
We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.
We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!
About the Role
We are looking for a high-ownership, entrepreneurial Business Head to lead the demand side and drive revenue growth across our influencer marketing ecosystem. This leader will own the complete P&L, scale new verticals, unlock cross-sell opportunities, and build a high-velocity engine across acquisition, activation, repeat usage, and monetization.
The ideal candidate brings strong experience in P&L leadership, growth strategy, cross-sell/upsell motions, CRM-led scaling, partner ecosystem management, and running large revenue units
Key Responsibilities
- P&L Ownership & Revenue Leadership
- Own end-to-end P&L for the Demand Business; drive revenue, margin and overall vertical profitability
- Build annual operating plans, monthly business reviews, and growth roadmaps
- Identify new demand pools, categories, and monetization channels; expand revenue lines 0→1 and then scale them 1→10
- Demand Generation & Growth Strategy
- Architect and execute growth strategies across acquisition, cross-sell, repeat usage, and retention
- Drive CRM-based outreach programs, lifecycle funnels, and segmentation strategies
- Lead demand planning, forecasting, and funnel optimization from leads → pipeline → revenue
- Partnerships & Ecosystem Expansion
- Build and nurture strategic partnerships with brands, agencies, platforms, and external vendors
- Unlock new distribution channels (offline + online) to accelerate revenue
- Collaborate with product, operations, data, and marketing to create new user journeys and offerings
- GTM Excellence & Customer Journey Optimization
- Drive product adoption by improving customer buying journeys, time-to-value, and conversion
- Shape GTM for new features, categories, and partner products
- Launch new demand-side initiatives similar to “renew in 1 minute” type rapid-flow journeys
- Leadership & Team Building
- Lead and scale high-performing business, growth, and CRM teams
- Build operational rigor, define KPIs, and create a culture of ownership and speed
- Partner cross-functionally to streamline processes and increase efficiency across revenue engines
What You Bring
- 5–10 years of experience in high-growth environments such as marketplaces, BFSI, consumer internet, SaaS, or fast-scaling startups
- Proven track record in P&L management, scaling business units, and delivering YoY revenue growth
- Strong hands-on expertise in growth strategy, CRM-driven scale, funnel management, and demand generation
- Excellence in stakeholder management—internal, cross-functional, and external partnerships
- Analytical, data-driven problem solving; ability to operate with speed and high ownership
- MBA from ISB / IIMs / Tier-1 institutes
Why One Impression
- Chance to own and build a full demand function end-to-end
- Work directly with leadership on high-impact revenue initiatives
- Opportunity to scale 0→1 and 1→10 in India’s fastest-growing creator economy ecosystem