Goode Health | Growth-Driven CEO

Position: Chief Executive Officer, Goode Health

Location: Austin, TX (Hybrid)

Type: Full Time

Start Date: Sept 2025

Compensation: Base + Equity

Premium wellness should be accessible to everyday consumers, but it isn’t. Not yet. That gap is one whitespace where Palm Ventures sees opportunity—backing good-for-you fast casual, differentiated nutrition brands, and a now-exited Peloton competitor, all built on a simple conviction: health and longevity should not remain luxury goods.

One of those brands, Goode Health, is now looking for a growth-driven, imaginative operator to step in as CEO and turn that belief into outsized results. Launched in 2023, Goode Health is taking this thesis into a $50B functional nutrition and wellness market saturated with marketing and light on proof. Its clinically validated 5-in-1 superfood shake is already meaningfully differentiated with real traction in hand—the mandate for the next CEO is to turn that early signal into dominant market share and build a broader platform at the intersection of personalized health and personalized nutrition.

Where we’ve been:

• Developed a patented formulation for a 5-in-1 superfood shake now doing almost $1M in ARR largely just through one marketing channel
• Secured clinical evidence for the efficacy of the full formulation (not just individual ingredients), differentiating us from the vast majority of competitors in the category
• Built a lean team that includes a trusted co-manufacturer, an operations manager, customer support, and in-house marketing supplemented with agency leadership.

Where we are:

• Improving both topline growth and bottom-line performance on our flagship product through a brand refresh, marketing channel expansion, reducing CAC, and optimizing already-strong customer retention.

Where we’re going:

• Extending product offerings into the whitespace between personalized health diagnostics (e.g., blood tests, glucose monitors, etc.) and personalized (or 'mass customized') nutrition offerings

Requirements

You are:

• An experienced entrepreneur and business builder with a track record of building CPG brands that break through the noise, growing from near scratch to profitability with revenue north of $2M in ARR.
• Versatile operator who has built an led a multi-disciplinary team (including vendors, employees, etc.), managed > $1M in a marketing budget, and owned full P&L from supply chain to sales and marketing.
• Resourceful capital allocator - you can tell at least one story of how limited resources inspired a creative breakthrough in pursuit of a big vision. Proven ability to prioritize limited resources toward the highest-impact activities.
• Energized at the prospect of working in a studio model that offers meaningful upside while limiting downside risk, and provides a suite of support resources (especially in finance and marketing).
• Passionate about the personalized wellness space and creating opportunities for everyday consumers to take charge of their health and wellbeing, without paying the luxury premium.

Benefits

Goode Health offers competitive compensation with meaningful equity and benefits, all commensurate with experience. As part of Goode Health and Palm, you’ll retain the agility of a fast-moving startup while benefiting from a well-resourced ecosystem of support through Palm Ventures and Palm Venture Studios.