Creatives & Social Media Specialist

As our Creatives & Social Media Specialist, we’re looking for a creative storyteller, trendwatcher at the same time a dog/cat lover to help us manage our social media platforms. As part of your role, you will strategize, design and deliver creative contents that will help increase brand awareness and meaningful presence in the pet food community.

Content and Creative Strategy

• Plans and manages  social media calendar for Facebook/Instagram, Tiktok, website and other digital platforms, ensuring that it aligns  with the objectives, messaging strategy, seasonal campaigns and product launches.
• Assists in conceptualizing creative campaign ideas, content themes and story telling that could help increase brand awareness, engagement and support business objectives.
• Recommend content ideas and stay updated with the latest social media trends, viral content formats, competitor campaigns and best practices.
• Conceptualizes creative assets for community engagement, social campaigns, contests and customer interactions. 

Content Production

• Designs and creates high-quality  static images, motion graphics, short form videos, reels and other relevant digital assets across all social media platforms, e-mail, ecommerce, websites, paid advertising adhering to the brand guidelines, persona, digital channel community guidelines and advertising policies. 

Content Publishing & Scheduling

• Schedules and publishes content across all assigned digital platforms and ensures timely execution of campaign calendars.  Coordinates with internal teams and external agencies to ensure all outputs are approved and published accurately.  

Content Quality Assurance & Monitoring

• Monitors all published content including visuals, captions, hashtags, product information, links, landing pages, and overall user experience,  across assigned digital platforms are accurate.

Trade Marketing Asset Creation

•  Designs marketing materials that support online and offline trade activities including point-of-sale materials, in-store displays, event collaterals, promotional banners, flyers, brochures, packaging adaptations, and sales presentations. 

Asset repurposing & Content Optimization

•  Repurposes existing creative assets in multiple formats suitable for  social media, e-commerce, websites, email marketing, paid media, and trade marketing to maximize content efficiency. 

Email & Mobile Marketing:

•  Plans, creates, and executes email and mobile marketing campaigns based on the campaign calendar, ensuring all assets are engaging with compelling visuals.

Influencer & User-generated Content Coordination

• Assists influencer marketing initiatives such as creating campaign brief, reviewing content deliverables that aligns with the business strategy and messaging. 

Digital Asset Management

• Organize and maintain marketing assets to ensure easy accessibility, version control, and efficient collaboration across teams. 

Cross-Functional Collaboration 

• Collaborate closely with brand, ecommerce, sales, internal and external partners to ensure proper and timely execution of deliverables