B2C Sports Marketing Manager

Your influential mission. You will... 

• Own the marketing strategy for SunBets, ensuring all campaigns align with brand objectives and sportsbook goals.
• Plan and execute acquisition-focused campaigns across digital, social, and offline channels, driving new customer growth.
• Coordinate with external agencies to brief, assess, and approve marketing assets (ads, landing pages, acquisition offers) for compliance and effectiveness.
• Manage end-to-end campaign delivery, from concept to execution, ensuring smooth launches and timely delivery.
• Monitor and optimise campaign performance, applying a test-and-learn approach to improve ROI, CPA, and ARPU.
• Collaborate cross-functionally with Compliance, CRM, Design, Content, Ops, and Trading teams to ensure seamless execution and player journey optimisation.
• Research market trends and competitor activity, identifying opportunities for innovation and performance improvement.
• Travel occasionally to the UK and Bulgaria for meetings and collaboration.