IndieWire: Director, Consumer Sales
Job Overview
IndieWire is seeking a Director, Consumer Sales to grow our partnerships with leading consumer brands across events, experiential activations, sponsored content, digital, video, and social platforms. This role is central to expanding IndieWire’s live media and branded content business and is ideal for either a proven consumer seller or a high-performing consumer partnerships/account manager looking to step confidently into sales.
This is an individual contributor role for someone who is hands-on, entrepreneurial, and highly creative. We want an imaginative dealmaker who can deliver smart, custom solutions that reflect IndieWire’s brand and celebrate top talent, culture, and storytelling.
IndieWire operates in a unique position within the entertainment landscape, offering its partners access to a robust slate of film festival activations, awards events, educational summits, custom video programs, and premium editorial environments serving industry leaders and savvy entertainment enthusiasts.
The Director will be responsible for expanding existing client relationships and breaking new business across categories including (but not limited to) Tech, Auto, Travel, Fashion, Lifestyle, Culture, Spirits, and CPG.
Must Have
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Proven track record as a top-performing multiplatform account manager or seller, with consistent quota achievement.
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Existing relationships or demonstrated experience working with senior brand and agency executives across key verticals such as tech, travel, CPG, auto, spirits, and fashion.
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Experience managing and closing complex, high-value deals with advertisers and agency stakeholders.
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Minimum 3 years of client-facing business development experience in a high-growth, entrepreneurial environment.
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Outstanding communication, collaboration, and problem-solving skills.
Primary Responsibilities
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Drive revenue across live and virtual events, digital media, custom content, branded video, and sponsorships.
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Develop innovative, cross-platform revenue opportunities across IndieWire’s ecosystem.
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Build, maintain, and grow client and agency relationships.
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Proactively manage a pipeline of targets and opportunities.
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Create integrated 360° pitches spanning display, video, social, mobile, experiential, and custom content programs.
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Collaborate closely with sales, marketing, editorial, video, and events teams to deliver best-in-class programs.
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Strengthen awareness of IndieWire’s offerings across client and agency networks.
Desired Skills & Qualifications
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Exceptional communication and negotiation abilities.
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Strong understanding of client KPIs and the ability to translate them into creative, custom solutions.
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Ability to navigate internal relationships and collaborate with other sellers and brands within PMC.
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Organized, self-motivated, and driven, with a willingness to travel for meetings and events.
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Familiarity with the film/TV ecosystem is preferred.
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This role also welcomes candidates from adjacent fields such as sponsorship/partnership leads, arts organization development, film festival sponsorship, or publisher-side client partnerships who are eager to transition into sales.
As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
Typical wage range: $90k - $110k plus paid commission for achieving specific revenue targets. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.
The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. PMC is committed to the health and wellness of our employees.
As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).
It’s all About You…
At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
About IndieWire:
For over 25 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, and passionate fans alike, IndieWire is known for being ahead of the curve with a unique editorial voice that combines in-depth industry reporting and analysis, breaking news, and its best-in-class Oscars, Emmys, and crafts coverage. IndieWire began in July 1996 as an online chat room and evolved to become one of the earliest online entertainment news outlets. As IndieWire grew, its coverage expanded beyond film festivals and the independent film industry to include all aspects of Hollywood and the expanding universes of TV and streaming and has continued to do so since being acquired by Penske Media Corp. in 2016.
About PMC:
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com