Marketing Strategy Leader

Responsibilities Overview 

 

Decision Making and Influence  

• Contributes to the development of the Service Line, specifically the marketing strategy practice  

• Guides strategic and tactical decision-making at an engagement level  

 

Client Service Delivery  

• In collaboration with Client Leaders, Project Leads, and Engagement leaders,  

            operates as a client’s adviser and partner through all phases of an engagement; operates effectively at the highest levels           

            of our clients  

• Adapts program application and execution to different client situations  

• Leads and manages the strategic and tactical elements of the full lifecycle of   

            complex, cross-functional initiatives and drives decision-making throughout the process to move the work forward  

• Develops and manages complex program structures, schedules, budgets,   

             resource plans, and other key project deliverables   

• Identifies potential risks, develops mitigation strategies and recommends key   

            decisions for a complex program  

• Delivers quality oversight of engagements and provides informal and formal   

             development feedback to associates on their engagement  

• Build strong partnerships through effective collaboration with the client and internal stakeholders   

Business Development  

• Responsible for $2M to $4M sales YOY   

• Develops deep knowledge of firm and client businesses.  

• Builds and maintains professional network with clients, partners, and stakeholders  

• Collaborate with Client Leads to drive extensions and new business   

             opportunities by identifying (extension, expansion, adjacent) opportunities,   

             architecting solutions and contributing technical subject matter expertise; Often focuses on deal architecture and closure  

• Supports proposal development, including writing technical sections, defining project scope, and estimating project effort.  

• Develop and leverage tools and practices that bring Service Line expertise to the sales cycle in rapid and repeatable ways  

 

Leadership  

• May be expected to serve as a 1:1 Coach  

• Collaborate with Project Officers and engagement leaders to provide feedback to their 1:1 Team Members  

• Designs, coaches, and drives the success of the team and Team Members  

• Coaches and mentors others in developing new skills and growing their careers  

• Delegates effectively to create leverage and opportunities for the team to grow and develop on the job, including core delivery and business development skills  

• Consistently demonstrates and lives Point B values  

 

Intellectual Capital  

• Builds and maintains technical knowledge and expertise of one or more capabilities  

• Demonstrates thought leadership internally and externally (e.g., publishing,  speaking at conferences, leading webinars)  

• Stays current in domain area trends; conducts benchmarking and research; understands best practices and changes (i.e., laws, regulations, etc.)  

• Can serve as a SME and thought leader for Chief Marketing Officers and other marketing and digital executives.   

 

Other  

• Other duties as assigned  

Job Specific Qualifications

Required Qualifications Overview 

• B.A. or B.S. degree required  

• 10+ years of experience  

• Ability to work on-site as requested and/or remotely  

• Ability to travel up to 80%  

• Ability to work non-standard work hours as necessary  

Desired Qualifications Overview 

• MBA desired  

• Proven ability to lead complex engagements  

• Experience coaching or mentoring others on day-to-day development and career progression  

• Experience serving as an advisor to senior business leaders  

• Consulting experience  

• Cross-industry experience highly desired, or deep experience in a strategic industry  

• Experience with marketing technology, marketing strategy, linking customer and data platforms to financial results  

• Strong financial literacy