Soft Drink Sales Manager

Premium Solutions Consultancy is seeking an experienced Soft Drink Sales Manager to lead our sales initiatives in the rapidly growing beverage market. The ideal candidate will possess a deep understanding of the soft drink industry, a proven sales track record, and key relationships with retailers, distributors, and wholesalers.

Key Responsibilities:

• Develop and implement comprehensive sales strategies to achieve revenue goals for soft drink products.
• Identify and target new business opportunities, expanding market presence within retail and food service channels.
• Build and maintain strong relationships with key accounts, distributors, and retailers to ensure product availability and visibility.
• Conduct regular market analysis and competitive assessments to inform sales tactics and identify areas for growth.
• Collaborate with marketing teams to create and execute promotions that drive sales and enhance brand awareness.
• Manage the sales team, providing guidance and support to achieve individual and team targets.
• Prepare sales forecasts, budgets, and reports for senior management review.
• Ensure compliance with company policies and procedures, as well as applicable regulations in the beverage industry.

Requirements

• Proven experience as a Sales Manager in the beverage industry, preferably with a focus on soft drinks.
• Strong understanding of sales principles and customer relationship management.
• Excellent negotiation and communication skills.
• Ability to analyze sales data and market trends to make informed business decisions.
• Proficient in CRM software and MS Office Suite.
• Strong leadership skills with the ability to inspire and motivate a sales team.
• Bachelor's degree in Business, Marketing, or a related field.
• Willingness to travel as needed to meet with clients and conduct market visits.
• Fluency in English; additional languages are a plus.