Senior Digital Marketing Specialist

You will be working for a US-based technology company with the leading in Software, Web and mobile app development for businesses in North America helping our independent retailers adopt and embrace this new key component of their digital marketing solution. The Sr. Digital Marketing Specialist will be responsible for managing and supporting paid digital strategies for key company's retail customers.

We only want the best, and if you are looking to work with a fast-growing and stable American company then this position is for you.

Role and Responsibilities

• Plan, manage, and optimize paid search campaigns across various channels, including but not limited  to: Google Ads, Meta, and Bing Ads.
• Monitor key performance indicators regularly to maintain and enhance campaign effectiveness.
• Audit existing campaigns and execute strategic improvements to boost efficiency.
• Perform daily account management, including budget adjustments, bid strategy optimization, and keyword refinement.
• Collaborate with the marketing and account team to ensure alignment between paid search initiatives and overall marketing objectives.
• Incorporate negative keywords strategically to improve targeting accuracy and minimize unnecessary spending.