Manager, Marketing & Communications

Key Responsibilities

• Strategic Marketing & Brand Management
• Develop and implement marketing strategies that effectively promote the organization’s training programs, consulting services, technology services, products, and e-learning courses within African markets.
• Position and differentiate the brand to reflect thought leadership and expertise in the African professional services and workforce development space.
• Conduct market research and competitor analysis to identify trends, customer needs, and emerging opportunities across different African regions.
• Ensure brand identity and messaging are culturally relevant and consistent across all platforms.
• Corporate Communications
• Develop internal and external communication strategies that enhance the organization’s reputation and visibility in Africa.
• Produce press releases, newsletters, case studies, and thought leadership content that showcase insights, industry perspectives, and impact stories from African markets.
• Maintain strong relationships with African media outlets, professional networks, and industry associations to amplify thought leadership positioning.
• Campaign Management & Digital Marketing
• Design and execute integrated marketing campaigns tailored to African markets for business intermediary, outsourcing and professional services (consulting and training).
• Manage the organization’s digital presence, including website development and management, SEO strategies, social media campaigns, and email marketing.
• Create culturally relevant, engaging content such as blogs, webinars, and promotional videos that highlight thought leadership and expertise.
• Analyze campaign performance across African regions and recommend improvements.
• Work closely with the sales and business development team to align campaigns with lead generation, client acquisition, and revenue growth targets.
• Product Marketing (Business Intermediary, Outsourcing, Professional Services — Consulting and Training including E-learning)
• Collaborate with subject matter experts to create marketing collateral for corporate clients and learners that reinforce the firm’s thought leadership.
• Plan launches for new courses, consulting packages, and online learning products designed for African markets.
• Develop outreach campaigns targeting industries, professional bodies, and government agencies across Africa.
• Event Management & Stakeholder Engagement
• Support the planning and coordination of training workshops, client seminars, webinars, product launches, and conferences that position the firm as a thought leader.
• Represent the organization at industry events, exhibitions, and networking forums.
• Work closely with local teams or partners to ensure high-quality event delivery.
• Team Leadership & Budget Management
• Lead and mentor the marketing team to deliver African market-focused campaigns.
• Manage marketing budgets to achieve maximum ROI in different African markets.
• Oversee use of marketing tools and analytics to monitor performance.
• Process Improvement & Innovation
• Review marketing processes to enhance impact across multiple African regions.
• Explore new marketing technologies and channels suited to African audiences.
• Continuously integrate thought leadership initiatives into marketing strategies to sustain brand authority.