Lead Generation Specialist – Sales Support (Inbound) | Industrial Supply Chain Tech

Lead Generation Specialist – Sales Support (Inbound) | Industrial Supply Chain Technology

Location: Remote (South Africa-based)
Employment Type: Full-time
Salary: R50,000 – R80,000 per month (based on experience and role alignment)

Project Y is hiring on behalf of a fast-growing technology company that is transforming industrial supply chains through decision intelligence and actionable forecasting. The company helps organizations turn complex data into practical insights that improve planning, efficiency, and operational outcomes across global supply networks.

About the Role

We are seeking an Inbound Lead Generation Specialist to support commercial growth by managing and improving inbound demand activities. In this role, you will focus on optimizing campaigns, landing pages, and lead funnels to attract, qualify, and convert interested prospects. You will work closely with marketing and sales teams to test approaches, analyze results, and continuously improve lead generation performance.

This role suits someone who enjoys structured experimentation, data-driven decision-making, and contributing to measurable business outcomes.

Key Responsibilities

• Develop, manage, and optimize inbound campaigns, landing pages, and lead funnels

• Collaborate with marketing and sales teams to test messaging, content, and paid campaigns

• Monitor and analyze lead quality, conversion rates, and funnel performance

• Maintain accurate lead records using CRM and marketing automation tools

• Implement improvements based on performance data and feedback