Head of Growth Marketing, Research
Job Overview
Head of Growth Marketing, Research
Prolific
At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research.
What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs.
We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever.
The role
We're looking for a Growth Marketing Leader to lead our embedded marketing team within Prolific for Research, responsible for building awareness and driving growth throughout the marketing funnel. As the marketing lead within the Research vertical, you'll be responsible for both team leadership and strategic oversight of demand generation initiatives, working closely with the broader Research go-to-market team including sales, customer success, research, and product marketing to ensure aligned execution across the funnel.
What you’ll be doing in the role
- Build, lead and develop the embedded marketing team supporting Prolific for Research, including hiring, performance management, and career development
- Own the overall growth strategy and performance for Research offerings, ranging from self-serve PLG tactics to ABM-led enterprise growth
- Champion new demand tactics and technologies, building a culture of experimentation and learning
- Own team budget and performance metrics (MQLs, SALs, pipeline contribution, ROI) with clear accountability frameworks
- Design and oversee the delivery of campaigns across customer touch points — tailoring messaging and content to key use cases, personas and buying stages.
- Coordinate with other marketing teams to bring relevant content, online&offline experiences, and lifecycle marketing into your demand playbook
- Build the Research brand identity - bringing strong vertical-specific opinions while collaborating with central teams to ensure brand cohesion and secure resources
- In collaboration with our product marketing and GTM teams, deeply understand the opportunities in customer journey, segmentation, and market trends, to drive growth in new markets
- Serve as the marketing leader within the Research vertical senior leadership team and communicate progress clearly and frequently with internal stakeholders
What you’ll bring to the role
- Proven leadership experience building and developing marketing teams, with a track record of coaching, mentoring, and scaling team capabilities in a matrix organization
- Strategic ABM expertise - experience designing and overseeing B2B demand generation and ABM programs, ideally in academic or user/market research or adjacent spaces
- Channel ownership - Strong grasp of growth levers across paid media, intent data, outbound orchestration, conversion optimization, and lifecycle marketing
- Team orchestration skills - ability to coordinate cross-functional resources, manage stakeholder expectations, and drive results through influence and collaboration
- Executive communication capabilities - comfortable presenting to senior leadership, translating complex performance data into actionable insights and strategic recommendations
- Player/coach mindset - able to set vision and strategy while setting a high bar for execution, both by directly owning projects and guiding your team’s output
- Data-driven leadership approach - setting team KPIs, establishing performance frameworks, and using insights to drive team strategy and individual development
- Ship to learn - Experience operating in fast-paced, ambiguous environments where you can balance team stability with rapid experimentation and iteration
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Links to more information on Prolific
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