Position Summary

This role is responsible for being the front-line commercial catalyst for the Pronghorn Collection. This role owns on- and off-premise activation, staff education, and mixology leadership to ensure flawless program execution in the market. The primary objective is to drive distinctive, repeatable sales wins and cultivate deep advocacy for our Tier-1 brands among operators and bar staff.

Key Responsibilities:

60% — Commercial Activation & Advocacy (On + Off Premise)

• Lead Field Execution: Directly drive all commercial field activity for the portfolio, including tastings, staff trainings, menu placements, and operator sell-ins, coordinating closely with BFS/Commercial.
• Develop Activation Playbooks: Create simple, repeatable field playbooks, defining run-of-show, station standards, sampling workflows, talking points, and “what good looks like” for field teams.
• Integrate Marketing Initiatives: Partner with the Marketing Director (Jen Mundy) to translate cultural and consumer initiatives into compelling retail and on-premise commercial tie-ins (e.g., features, displays, staff incentives).
• Ensure Efficient Coverage: Align with the Portfolio Manager (Shenequa) on distributor calendars and trade priorities; execute joint trainings and ride-withs as needed.
• Track and Recap Performance: Capture clean, actionable recaps (photos, counts, outcomes) and maintain the activation tracker is current (with April).

30% — Mixology Leadership & PH Academy Curriculum

• Own Mixology Standards: Develop signature cocktails by brand and season. Define specs, prep/yields, batching, and garnish standards. 
• Maintain Content Library: Build and manage a usable content library of recipes, how-to videos, and quick reference guides.
• Lead Pronghorn Academy: Author the Pronghorn Academy syllabus and serve as the lead instructor/facilitator for training modules, ensuring content is practical and incorporates operator realities and brand stories.
• Support Program Logistics: Partner with April on instructor scheduling, program intake/process, and content version control; provide continuous field feedback to inform curriculum updates.
• Create Adaptation Support: Provide strategy and requirements to agencies for creative adaptation needs while April manages the process and requests.

10% — Governance & Ways of Working

• Budget Ownership: Manage budget lines, providing monthly forecasts and actuals to April; attend weekly team and monthly budget review meetings.
• Enforce Workflow: Utilize the project intake form for all work adhering to standard SLAs: 48 hour triage and 7-day plan delivery.
• Maintain Asset Library: Keep the shared asset library current (specs, decks, menus, training materials).
• Vendor Management: Steward vendors for field labor, training venues, and production needs within approved scope and timelines.

Top Outcomes (Measures of Success)

• High-Impact Field Execution: Deliver tightly run activations and trainings that operators value, resulting in conversion to PODs, features, menu placements, and displays.
• Brand Advocacy: Achieve a high level of product knowledge (e.g., our stories, specs, and serves) among bartenders and floor staff, enabling them to confidently recommend our brands.
• Scalable Beverage Program: Establish clear, well-tested, and scalable cocktail programs (specs, yields, and prep guides) for all brands and seasons.
• Pronghorn Academy Foundation: Successfully launch and lead a practical, ownable syllabus and instructor model that cultivates the next wave of brand advocates.
• GA Playbook: Develop a clear, repeatable playbook for Edmond’s Honor in Georgia across tastings, trainings, and cocktail menus, establishing it as a model for other markets.
• Fiscal Stewardship: For the workstreams you lead, plan monthly, track actuals, and surface risks/opportunities in time for team decisions (April holds the master budget; all budget reviews are full-team).

You may approve (within an approved brief/scope & budget):

• Run-of-show details, staffing rosters, and field execution tactics for activations and trainings.
• Recipe/spec changes and training content iterations that do not require new creative assets.
• Selection/scheduling of field vendors and venues within the approved plan.

Escalate to SVP, TMBD (Kevin) when:

• It’s new creative/toolkit development, a market pilot not yet briefed, or any agency SOW/PO.
• Budget reallocation between buckets or adds to Special Projects.
• Material program changes that impact multiple pillars or require cross-portfolio trade-offs.

Interfaces

• Internal: TMBD (Marketing Director—program strategy/retail tie-ins; April—ops/process/asset library; Portfolio Manager—trade partnerships & distributor enablement), Commercial/Sales execution (BFS/field), Finance/AP.
• External: On-prem operators and buyers; distributor field teams; field sampling/vendors; AOR/creative studios for asset adaptations; fabrication/print & kitting for menus and collateral; bartending schools/education partners.

Tools & Systems (how you’ll work)

• Activation tracker/CRM for calendars, requests, and outcomes.
• Project intake & routing to enforce SLAs and approvals.
• Shared asset library/DAM for drink specs, training decks, menus, and playbooks.
• Budget tracker (monthly plan vs. actuals); standard presentation/spreadsheet tools for sell-in and recaps.

Travel & Work Conditions

• Core hours: Mon–Fri 10–6, with flexibility for operator and distributor schedules.
• Evening/weekend coverage as needed for activations and events; plan ahead and take a comp day within 10 business days. Max two weekends/month without prior approval.
• Travel: ~25–35%, driven by program cadence and market needs.

Qualifications:

• Bachelor’s degree in Business, Marketing, Hospitality or related field (or equivalent work experience).
• Minimum 5+ years of experience in the Beverage Alcohol/Spirits industry in a commercial, sales, or trade marketing capacity.
• Proven track record (3+ years) of leading and executing high-impact on- and off-premise trade marketing activations.
• Demonstrated expertise in professional mixology, including recipe development, batching, and high-volume execution standards.
• Deep understanding of the three-tier system and experience working directly with distributors and retail/on-premise operators to achieve sales goals.
• Exceptional ability to design, develop, and deliver engaging training curriculum (e.g., Academy, educational ride-withs) to both internal and external audiences (sales teams, bartenders, operators).
• Highly organized with a history of creating repeatable process and field playbooks; proven ability to manage multiple projects simultaneously under tight deadlines.
• Experience tracking, forecasting, and managing budgets with financial discipline.
• Fluency in standard business software (Microsoft Office or G Suite) and experience using CRM/Activation Tracking Systems.

Why Choose Us

At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.

When you join Pronghorn, you’re stepping into a community of leaders, creators, and doers committed to excellence and equity. Here, your voice matters. Your ideas move. And your work shows up in real ways across companies, communities, and culture.

We move fast. We lead boldly. And we invest in our people every step of the way.

Work Authorization

Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.

Equal Opportunity Employer Statement

Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.