Manager, Lifecycle & Digital Growth Marketing

Redzone is seeking a data-driven, AI-native Lifecycle and Digital Growth Manager to scale high-impact programs. You will bridge marketing automation, lifecycle strategy, and digital demand generation to turn audience engagement into measurable revenue.

You will own end-to-end email marketing, build segmentation strategies for customers and prospects, and run digital nurture programs that support every stage of the buyer's journey.

This role is critical to Redzone's growth. By operationalizing current ad-hoc programs, you will influence an estimated 15–20% incremental pipeline contribution from digital channels within your first year.

This position is Full-Time, Exempt, Remote-based in the United States, and requires up to 10% travel. Visa Sponsorship is not available.

What You'll Own

• Lifecycle & Email Marketing: Own email marketing operations, nurture programs, and list health. Build scalable, behavior-based systems rather than one-off campaigns.
• Segmentation & Nurture Strategy: Develop and maintain segmentation models for customers and prospects. Design and run digital nurture tracks tailored to each stage of the buyer's journey — awareness, consideration, and decision.
• Optimization & Testing: Execute A/B and multivariate tests across channels. Use data to optimize for pipeline outcomes and conversion.
• Event & Field Support: Lead digital surround for major tradeshows (Pack Expo, Champions of Manufacturing). Partner with field marketing to close the loop on SAOs.
• Content & Distribution: Drive organic content distribution across YouTube and owned channels. Own association outreach, link building, and industry partnerships to build earned reach and domain authority.
• AI Strategy: Understand how AI fits into modern marketing and implement AI workflows for personalization, copywriting, segmentation, and reporting to increase team velocity.