Senior Marketing Analyst

We need a highly analytical marketer who has lived inside the full funnel — from first ad impression to closed pipeline. You'll own ad operations, consolidate reporting across every marketing channel, and connect it directly to Salesforce pipeline data so leadership always has a clear, accurate picture of what's working.

This role is based in Mexico and will be remote. QAD does not offer VISA sponsorship; you will be required to have full work authorization. 

What You'll Do

• Own ad operations across LinkedIn, Google, and Meta — campaign setup, tagging, tracking, pixel management, and QA.
• Pull and consolidate reporting from all marketing channels (paid, email, web, events) into a unified view tied to Salesforce pipeline data.
• Build and maintain dashboards connecting marketing activity to revenue outcomes: MQLs, SAOs, pipeline contribution, CPL, ROAS, and funnel conversion rates.
• Monitor full-funnel performance weekly — from top-of-funnel impressions through to closed-won — surfacing gaps, trends, and optimization opportunities.
• Make data-backed recommendations on spend allocation, targeting, bidding, and channel mix.
• Partner with RevOps to ensure lead flow, attribution, and CRM data integrity are airtight.
• Contribute to exec-level pipeline reporting with clear, accurate, well-framed analysis.