Email Marketing Manager

Redzone is hiring an Email Marketing Manager to build and run our email programs and nurtures that support every stage of the buyer’s journey. You will own the email channel: strategy, automation, list health, and reporting. The expectation is that what you build moves the pipeline needle.

That means running lead gen campaigns, supporting product launches and events, staying in front of distributor contacts, and getting technical content in front of the engineers and procurement managers who actually influence deals. These are long sales cycles, and email is one of the few channels that can work across all of them.

You'll work closely with BDR, Sales, Digital Marketing, and Marketing Ops on lead handoff and pipeline goals, and coordinate with the Paid Media team to build nurture tracks for leads coming in from paid and events.

This position is Full-Time, Exempt, Remote-based in the United States, and requires up to 10% travel. Visa Sponsorship is not available.

What You'll Own

• Email Campaign Strategy: Plan and execute email workflows, newsletters, and drip campaigns built for long B2B sales cycles. You run the calendar — from concept through send and results.
• List Segmentation & Nurture: Build and maintain segments by industry, persona, purchase history, and where someone is in the funnel. Different messages for engineers, procurement teams, and distributors - not one blast to everyone.
• Content, Design & Testing: Write copy that makes technical products and updates actually readable. Work with designers on layout and templates. Run A/B tests regularly and use what you learn.
• Analytics & Compliance: Report on open rates, click rates, and pipeline impact. Know the CAN-SPAM and GDPR rules and keep the list clean and compliant.
• AI & Event Support: Use AI tools where they actually help - personalization, drafting copy, segmentation, reporting. Own the email side of our major tradeshows (Pack Expo, Champions of Manufacturing) and make sure event leads don't go cold.