Product Marketing Manager – Core Platform

About the role:

Lead product positioning, go-to-market planning, and competitive analysis for the company’s core fraud and disputes platform. Partner with Product Management, Marketing and Sales to drive adoption, retention, and market differentiation.

Responsibilities include:

• Own and create GTM strategies for new features and product launches
• Work closely with Product to understand the roadmap and translate technical features into customer-facing value statements
• Lead competitive intelligence initiatives
• Develop product positioning and messaging that resonates with target audiences
• Collaborate with marketing to deliver sales enablement assets (pitch decks, training, one-pagers)
• Ownership of Quavo’s internal Confluence platform and be responsible for quality/upkeep
• Partner with Marketing to develop customer stories, case studies, and campaign content
• Analyze launch performance and feature adoption to optimize future GTM efforts
• KPIs:
• • Launch adoption rate/Internal GTM understanding
  • Customer engagement with new features
  • Feedback quality from Sales and Product

Required Qualifications:

• 2-3 years of functional experience with QFD
• Robust understanding of Quavo’s product platform at a feature level
• Demonstrated ability to collaborate effectively and frequently across internal departments
• Execution based mindset.

Preferred Qualifications:

• Familiarity with content generation or graphic design.