Head of Marketing - Emerging Businesses

Radius sees significant growth opportunities in our Emerging Businesses. The Head of Marketing will play a critical role in ensuring the execution of successful marketing programmes across the division, spanning inbound, outbound and divisional referral channels.

There will also be a focus on ensuring a consistent and high-quality customer experience, through onboarding, and continued use of our products and services. 

Key Responsibilities 

Marketing Strategy and Planning 

• Develop and execute a comprehensive marketing strategy, aligned with the overall business objectives and growth targets. 

• Identify opportunities to drive lead generation, increase market share, and strengthen the Radius brand. 

• Collaborate with the Chief Marketing Officer, and leadership teams, to align marketing plans with priorities and sales objectives. 

Lead Generation and Campaign Execution 

• Deliver high-quality leads through multi-channel marketing campaigns, including inbound and outbound activities, as well as divisional referral programs. 

• Design and execute specific campaigns tailored to the needs of local markets while maintaining alignment with the overall brand strategy. 

• Utilise performance data to optimise campaign effectiveness and return on investment (ROI). 

Team Leadership and Development 

• Build, manage, and inspire a high-performing marketing team, ensuring each country has adequate resources to support local initiatives. 

• Provide ongoing coaching and development opportunities to team members, fostering a culture of excellence and collaboration. 

Customer Experience and Retention 

• Work with sales and customer support teams to deliver a consistent experience for customers. 

• Develop and implement customer retention strategies, ensuring high levels of satisfaction and product adoption. 

Cross-Functional Collaboration 

• Collaborate with product marketing teams to ensure effective communication of product features, updates, and benefits to the market.  

• Partner with sales and regional leaders to ensure marketing efforts directly support sales pipelines and revenue goals. 

Data-Driven Decision-Making 

• Monitor and analyse marketing performance metrics, providing regular updates to stakeholders on campaign effectiveness and overall progress. 

• Use insights from market and customer data to refine strategies and prioritise initiatives that deliver measurable results. 

Brand and Messaging Consistency 

• Ensure consistent messaging and brand representation across all marketing channels and touchpoints. 

• Act as a brand ambassador, ensuring alignment with global standards while adapting to local cultural and market nuances. 

Market Research and Competitor Analysis 

• Stay informed of market trends, customer needs, and competitor activities. 

• Use insights to identify new opportunities and refine marketing strategies to maintain a competitive edge. 

Budget Management 

• Oversee the marketing budget, ensuring resources are allocated effectively and within financial parameters. 

• Track and report on budget utilisation, demonstrating accountability and financial stewardship.