Specialist, Marketing & Communications

AMBASSADOR COMMUNITY MANAGEMENT

Take ownership of and develop the Wings for Life Ambassador Community program to enhance engagement, raise awareness, and support the department's fundraising objectives.

Create and manage the communication strategy for the Ambassador Community, ensuring the delivery of a consistent, engaging, and authentic message.

Plan and facilitate the Community All-Hands meetings, including preparing presentations and coordinating guest speakers.

Serve as the main point of contact for Ambassador inquiries and provide necessary support.

DIGITAL COMMUNICATIONS

Supervise the continuous maintenance and updates of the organization's website, ensuring that its content remains accurate, engaging, and consistent with brand messaging while adhering to SEO best practices.

Work collaboratively with internal teams to develop, edit, and publish web content that showcases organizational initiatives, highlights human interest stories, and demonstrates the impact of donor contributions.

Implement email marketing campaigns using Salesforce, ensuring top-notch design, effective messaging, and well-executed audience segmentation strategies.

DATA INSIGHTS & REPORTING

Monitor and evaluate the performance of marketing campaigns across various channels, including email, social media, websites, and paid media, while identifying trends, successes, and areas for enhancement.

Work closely with the Director to define key performance indicators (KPIs) and benchmarks for paid, owned, and earned media initiatives.

Create dashboards and reports to deliver concise, actionable insights to internal stakeholders, ensuring data is presented effectively to support decision-making.

FUNDRAISER EVENT SUPPORT

Design customized marketing strategies to enhance awareness, engagement, and involvement in various fundraising initiatives.

Create comprehensive toolkits and resources to support community-led event organizers in effectively promoting their fundraisers while adhering to Wings for Life's mission and branding guidelines.

Act as a brand ambassador at significant events, engaging with attendees, addressing inquiries, and sharing Wings for Life's mission.

PROJECT MANAGEMENT

Provide support to internal departments for marketing and communications requests, ensuring alignment with project objectives, timelines, and deliverables.

Assist in the creation of presentations, reports, and other materials as required.

Collaborate with both internal and external stakeholders to successfully implement marketing initiatives.

Stay updated on emerging trends in digital marketing and nonprofit communications, incorporating innovative strategies into campaigns.