Senior Key Account Manager

Strategy Implementation

• Developing and implementing comprehensive business strategies based on the company’s long-term goals and market trends. 
• Defining pricing strategies and conditions for key customers in collaboration with company leadership. 
• Leading complex negotiations with customers at the executive management level.

Analysis and Planning

• Conducting advanced data analysis (Nielsen, scanner data, internal data) to identify key growth opportunities, with a focus on expanding the distribution of Red Bull cans. 
• Leading the preparation of annual business plans, including scenarios for various market conditions. 
• Optimizing trade support budget allocation to maximize return on investment.

Performance Tracking

• Regularly evaluating performance (volume, profitability, strategy implementation) and proposing corrective measures. 
• Sharing results with customers’ top management and communicating the value of collaboration with Red Bull. 

Collaboration

• Building strategic partnerships with key customers in the wholesale segment and achieving the position of Category Captain. 
• Collaborating closely with Trade Marketing and other departments to develop and implement innovative category strategies that enhance the distribution of Red Bull cans. 
• Mentoring junior team members and ensuring their professional growth and development.