Manager, Field Marketing & Community Impact

Field Marketing & Fan Engagement

Plan, manage, and execute regional field marketing activations, festivals, and experiential events that drive brand awareness and fan acquisition.

Support the strategic relaunch and growth of local fan initiatives, including the pub program, youth soccer engagement, and grassroots outreach.

Collaborate with the marketing and ticketing teams to create activations that generate qualified leads and support ticket sales campaigns.

Ideation, procurement and management of field marketing giveaways.

Community Impact & Outreach

Manage the fulfillment and tracking of donation requests and ticket distributions for community groups and charitable donations.

Support the planning, development, and execution of New York Red Bulls community programs.

Organize and maintain departmental data, including program metrics and KPIs, providing regular updates and summaries.

Event Operations & Execution

Manage casual part-time staff

Lead the logistics, staffing, and on-site management of large-scale events and activations, examples including World Cup 2026 soccer celebrations and match day fan zone.

Manage one (1) intern for the department each semester

Coordinate with internal stakeholders (Partnerships, Game Presentation, Communications, Sales) to ensure cohesive event planning and brand integration.

Manage event budgets, timelines, and post-event recaps to measure impact and ROI.