Director, Events and Fan Experience

GAME PRESENTATION

Own the overall vision, quality, and strategy of the New York Red Bulls matchday and live event experience, ensuring every touchpoint reflects the energy, emotion, and standards of the Red Bull brand

Serve as the executive lead and creative driver of all stadium entertainment and game presentation, from pre-match atmosphere to final whistle

Oversee the direction and alignment of key show elements, including music, videoboard content, in-game moments, and fan engagement features, ensuring consistency with brand and audience objectives

Collaborate across departments (Ticketing, Partnerships, Marketing, Operations) to integrate promotions, storytelling, and sponsor activations seamlessly into the live experience

Lead the development of innovative entertainment concepts, theme nights, and talent integrations that elevate the overall event experience

Manage and mentor the game presentation team responsible for technical execution (run of show, scripting, and production)

Continuously evolve the club’s approach to entertainment and live events, informed by trends in sports, culture, and fan behavior

Oversee Hype House entertainment programming and experiential activations

Drive revenue generation through sellable asset creation and management in collaboration with Business Solutions and Partnerships

FIELD MARKETING & FAN EXPERIENCE

Lead the overall vision and strategy for local grassroots marketing, field marketing, and community impact initiatives

Set clear priorities, goals, and KPIs for the field marketing and community teams, overseeing the planning and execution of up to 50 events annually

Identify and engage key target markets across the tri-state area to drive brand visibility, fan growth, and ticket sales

Build and maintain relationships with local businesses and institutions — including restaurants, hotels, office buildings, and residential communities — to strengthen year-round brand presence

Oversee strategic programs such as the Pub Partnership network and community giveback initiatives, ensuring alignment with club values and fan culture

Ensure all live events and community activations reflect the entertainment standards and creative identity of the Red Bull New York and the Red Bull brand

Guide, mentor, and empower the field and community teams to deliver exceptional, on-brand experiences that build affinity and drive measurable results

Maintain a pulse on local culture and entertainment trends to inspire fresh, relevant fan experiences