BI Senior Manager

Living the Red Bull Culture and Company Values

• Create “kindred spirits”. Act as a role model. Grow the team members.
• Have a "can-do" attitude. Talk about opportunities instead of challenges.
• Always be an active ambassador for the Red Bull brand and product.

Mastering On Premise Marketing Management

• Responsible for executing and adapting the international marketing guidelines according to the market needs.
• Drive share of mind with industry stakeholders including venue staff, bar supplier sales, decision makers, owners, and influencers.
• Be fully responsible for the creation, coordination, and approval of tailor-made installations.
• Support Musketeers, Key Account managers, and Distribution Managers to implement tools and concepts.

Upleveling Industry Marketing

• Manage industry marketing programs and consumer marketing initiatives to grow Red Bull consumption, industry endorsement, and brand image.
• Create and deliver memorable Red Bull experiences that drive word of mouth within On Premise industry communities and generate more love and passion towards Red Bull with them.
• Support Musketeers, Key Account Mangers, and Distribution Managers on always upleveling HI5 execution in the market.
• Develop activation tools to drive distribution and accelerate consumption in different POS segments. Be fully responsible for the creation, coordination and approval of tailor-made installations.

Data Analysis & Market Research

• Data base management, reporting optimization, Insights generation.
• Maximize utility of sales data including Bar Supplier depletion data and their distribution progress data to enable On Premise managers to make fast & effective decisions.
• Continuously monitor market trends and competitor activities while conducting active research for new business opportunities.
• Search for further opportunities to off-set money by offering added value to trade customers.

Art of Musketeering

• Master the Art of Musketeering, understand On Premise marketing tools and guidelines, and regularly update materials and knowledge for the team.
• Support Musketeers, Key Account Managers, and Distribution Managers on trainings and continuously coach them to secure a high level of understanding and knowledge of how to implement it into the market.
• Work with event managers and Musketeers to execute marketing and POS activations at Red Bull events and festivals.