National Account Manager - Distributor Partners

RED BULL'S STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS

• Coordinate meetings with Distributor Partner's (DPs) to explain and implement Red Bull business strategies and initiatives
• Develop communication processes to ensure proper alignment and understanding of strategies and goals
•  Implement systems to track and benchmark DPs against key initiatives/goals
• Ensures DPs fully understand and execute Red Bull merchandising standards
• Assist in developing sales books and training to guarantee sales reps clearly understand merchandising standards (i.e. product flow, SKU priorities by channel, display merchandising, pricing, etc.)
• Create a structured communication schedule to discuss upcoming and ongoing Key Account Programs
• Implement process for late notice or emergency programs to ensure rapid communication and execution
• Ensure DPs implement tracking system to guage execution effectiveness

DEVELOP & EXECUTE BUSINESS PLAN

• Collaborate with DPs to develop annual business plans, addressing organisational needs, distribution strategies, sales volume, execution goals, investments, and key KPIs
• Secure agreement on critical elements and implement a monthly scorecard to track progress, including distribution growth by month/channel and sales forecasts by month/channel
• Maintain regular communication with DP senior management to ensure alignment and shared objectives
• Manage POS allocation for distributors by coordinating updates with business unit office staff and keeping DPs informed about new POS items, allocation details, and timelines
• Develop the organisation model with DPs and secure commitment to a personnel structure that supports the business plan

BUSINESS INTELLIGENCE

• Maintain strong working knowledge of all relevant Red Bull systems
• Develops knowledge of key account systems and how they relate to DPs
• Leverages out-of-stock analysis to ensure effective merchandising
• Oversees DP data submission to Red Bull systems, ensuring accuracy and timeliness

MISCELLANEOUS RESPONSIBILITIES 

• Communicate and uphold guidelines regarding RB’s inventory policy
• Provide continuous feedback on DP performance in relation to objectives and KPIs
• Builds expertise in product and distributor competition in respective area
• Collaborates regularly with BU sales and marketing teams to align BU goals with the DP