Brand Specialist / Consumer collecting specialist

Consumer Insights and Market Research 

• Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. 
• When focusing on the younger segment of the target group, monitor the consumer’s perception about brand and products in social media.

Brand Management

• Lead and contribute the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.
• Build new cross-functional tools, such as sales/marketing programs or trade marketing.
• Work closely with the Brand Manager and all other country marketing specialists and International HQ specialists to share learnings, best practices, align plans, share latest updates and insights.
• Instigate and participate in creative sessions to develop tactics and assess best practice case studies.
• Always have the "consumer" and "brand" eye in every single project and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
• Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience.    

Advertising and Creative

• Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
• Develop and implement the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind.
• Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.
• Manage the media agency with prudence, to ensure a best possible value-for-money advertising plan.
• Annually review media planning and buying with the agency and international.

Product and Packaging Innovation

• Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQ.
• Understand which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.
• Collects all learnings to share locally and with International HQ.

General Management

• Supports the Marketing Manager to develop and implement the annual business plan.
• Prepares, together with the Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.
• Manages and maintains the agreed budget.

Consumer Collecting Program Management  

• Set clear goals to drive trial that engages new users (e.g. freshmen & women) and expands the consumer base within universities in your region. 
• Communicate clear expectations and guidelines for SMs to effectively plan and deliver on infusing Red Bull into student life during key moments (study, sport, party, etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
• Ensure the SM program has a strong sales support program in place to drive distribution and stimulate sales, excite the trade and improve in store visibility in and around university. 
• Work with your SMs to create exciting and relevant university initiatives that build brand and can love among students. 
• Manage SM requests externally and internally, ensuring these sit with the wider priorities.
• Use program tools and reporting features to steer an effective program focused on the right student groups and keeping a good balance among business priorities.