Creator Marketing Specialist

BUILD THE RIGHT RELATIONSHIPS & NETWORK

• Identify and develop relationships with Creators whose organic reach can add value to the business in the Active Lifestyle (Fitness) playground, to support us in building brand and product trust
• Take the time to understand each Creator’s interests, goals, and ambitions, building genuine connections and authentic relationships.
• Identify opportunities to develop meaningful projects and activities that work for both Red Bull and the Creators. Once a strong connection and relationship is established, explore how to integrate and activate each opinion leader in an authentic Red Bull way.
• Work with Product Expert to overcome product barriers and ensure Creators are true product ambassadors, while being confident to walk away where there is not a natural fit.

CREATOR MARKETING EXECUTION IN THE ACTIVE LIFESTYLE (FITNESS) PLAYGROUND

• Work cross functionally with stakeholders in Sports, Brand & Field Marketing to develop Creator Marketing initiatives across the calendar year, integrating into existing projects as well as developing new concepts in Active Lifestyle (Fitness).
• Collaborate with the Brand team on the right tools required to support the program overall and be responsible for production and delivery of these in line with brand guidelines.
• Ensure the program supports key business priorities, primarily growing organic earned reach in Active Lifestyle/Fitness while improving product understanding and trust.
• Help to widen the understanding of Red Bull products, their functions, usage and benefits through credible communication and tools.
• Proactively identify shareable ways to communicate product messages and support other business functions in doing the same.

GENERAL BUSINESS OPERATIONS

• Regularly monitor and report on the performance of Creator Marketing initiatives, ensuring key business objectives are being met.
• Share learnings and successes with stakeholders, with a focus on product trust and ROI.
• Contribute to project groups, driving strategic and creative thinking around product understanding and trust.
• Own budget tracking and support the development of clear commercial business cases.