Commercial Manager – Dominican Republic

STRATEGY AND PLANNING

• Definition of a long-term distribution model for the country. 

• Performs the annual investing and sales estimate for each distribution area.  

• Designs and implements actions within the Business Plan focused on the development of the distribution model. 

• Ensures the correct implementation of the planned actions in the annual Business Plan.  

• Maintains the correct stock levels in each distribution area. 

• Analyzes all variables that can affect the development of the brand in his/her area of responsibility and defines action plans to manage deviations.   

DISTRIBUTION PARTNER MANAGEMENT 

• Create and develop strong commercial relationship with the top distributors, based on a win-win focus.  

• Define and implement initiatives to constantly improve Red Bulls in store visibility and performance linked to perfect store standards.  

• Ownership of distributors order taking (sell-in) and profitability  

• Define and negotiate overall distributors KPIs including service level agreement (broken down from overall sales targets) to meet Red Bulls annual business targets: Volume Sales, Perfect Store Execution, Promotional Execution, Distribution of Range and Price Compliance and Effective Store Coverage  

• Support DP in achieving set targets through:  

• Defining together with Trade Marketing training concepts for the DP sales force (incl. Merchandisers) on Red Bull perfect store standards and execution of those  

• Fuelling passion for Red Bull at Distribution Partner levels through defining with Trade Marketing efficient and effective recognition and reward programs  

• Undertake systematic and regular store visits to identify gaps and opportunities.  

• Analysing Distribution Partners performance and defining initiatives to meet set goals  

• Prepare and lead monthly reviews with the top DPs  

• Run sell in vs. sell out and stock on hand forecasts  

• Is responsible for the correct management of the budget and for the control and replacement of the free goods  

• Gathers in a periodical the necessary information from the distributors (stocks, global sales, agreed consumptions…) and shares it internally with the people who may be affected.  

• Reports periodically about evolution of the Distribution’s objectives. 

ADMINISTRATION

• Is responsible for the correct management of the budget and for the control and replacement of the free goods  

• Gathers in a periodical the necessary information from the distributors (stocks, global sales, agreed consumptions…) and shares it internally with the people who may be affected.  

• Reports periodically about evolution of the Distribution’s objectives. 

PEOPLE 

• Lead the Team by focusing on their strength to maximize their performance.  

• Coach and development team individuals to step up the ladder of mastery in managing their accounts.  

• Define and execute routines and call cycles for team securing optimal DP management.  

• Being the role model to team in managing the DP through hand on approach.  

ROUTE TO MARKET 

• Define new and constantly optimize existing route to market distribution partner model to meet business growth and profitability targets.  

• Define an innovative and profitable way for Red Bull to win market leadership ensuring the right coverage and sales targets are achieved. 

• Ownership of managing business within the defined pricing and profitability guidelines and budgets.  

• Carefully manage the Wholesalers network ensuring the price architecture is preserved.