On Premise Key Account Specialist

Red Bull Ambassador

• Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, buyers, F&B managers, bar staff, distribution partners, etc.)
• Build affinity and understanding of the Red Bull brand and products within your network.
• Be seen as the credible, reliable and knowledgeable face of the Red Bull in the On Premise.
• Deliver excellence with Red Bull's premium brand image in all activity and execution.

City Entrepreneur

• Know your national account landscape like the back of your hand.
• Develop local customer strategies in line with the national business strategy and create innovative measures in order to achieve your goals.
• Align with HQ on international key accounts.
• Master the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
• Establish P&L for each key account in line with the national strategy and manage internal and external resources (materials, tools, budget) accordingly.
• Collaborate with internal (other departments) and external stakeholders (decision makers and influencers within key accounts, DP partners, wholesalers, beverage industry) to leverage business success.

Indispensable Business Consultant 

• Build and maintain long-lasting collaborations with key stakeholders.
• Negotiate win/win partnership agreements which add value to both the Red Bull business and customer's business.
• Leverage your impressive communication, sales and marketing ability to keep Red Bull number one in the On Premise.
• Drive and expand the business by identifying the right sales and marketing occasions at which Red Bull should be present (brand, product).
• Turn insights into impactful programs to drive sales and leverage Red Bull brand image.
• Measure success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.

Business & Execution Owner

• Own volume and execution targets across assigned accounts, ensuring sustainable business growth and best-in-class execution.
• Identify and acquire new customers, expanding Red Bull’s presence across relevant On Premise chains and untapped business opportunities.
• Ensure product availability and healthy stock levels across customers, working closely with distribution partners to manage the full supply chain and prevent out-of-stocks.
• Ensure global and local agreements are fully implemented and executed according to agreed standards.
• Keep customers and distribution partners engaged and accountable to agreed plans and business priorities.

Joint Business Planning & Performance Management

• Lead the planning process with internal teams, distribution partners and key customers, defining clear objectives, actions, responsibilities and timelines.
• Develop Joint Business Plans (JBPs) with key customers and distribution partners, ensuring alignment on volume, execution and business priorities.
• Plan, manage and track budgets, ensuring investments are aligned with business priorities and delivered within agreed targets.
• Develop and propose business cases and investment requests when required, supported by clear commercial rationale and expected returns.
• Regularly track, analyze and report sales, execution and budget performance, identifying gaps and defining corrective actions.