Digital Marketing Specialist

Owned Channels & Communication

• Manages day-to-day operations of RedBull.com and Red Bull TV
• Manages the content agency in programming, publishing and featuring content across Owned Channels
• Plans, executes, activates, tracks and reports on Owned Communications plans in close collaboration with cross-functional teams
• Coordinates with the SEO agency to optimize content for search engines and generative/AI search
• Drives distribution of Owned assets across paid and organic channels
• Analyzes website health and performance, identifying optimization opportunities across site speed, user experience, engagement and retention
• Monitors channel performance through analytics dashboards and turns insights into optimization actions

Digital Projects & Consumer Experience

• Manages the development, optimization and activation of digital web/app projects, including event pages, web games and special landing pages
• Develops and activates occasion and consumer activation pages in close collaboration with the Brand team
• Uses analytics and platform capabilities to optimize performance and create seamless consumer journeys across digital touchpoints
• Identifies opportunities to improve functionality, UX and overall consumer experience

Red Bull TV Live Operations

• Coordinates internal teams, external partners and relevant stakeholders to ensure seamless delivery of live broadcasts on Red Bull TV
• Executes live event operations and tracks, analyzes and reports on performance
• Coordinates the creation and delivery of promotional assets for live events
• Tracks and manages commentator and localization budgets

Owned Channels Technical Support

• Monitors and helps improve the quality of owned-channel experiences by identifying and reporting issues such as 404 pages, broken links and other platform errors
• Supports operational needs such as QR code creation, vanity URLs and redirects
• Coordinates with relevant technical teams to resolve platform issues when needed

Media Partnerships Support

• Supports the Owned Channels Manager in SVD and OTT platform distribution initiatives
• Coordinates operational requirements and assets for distribution partnerships
• Supports partnership implementation, tracking and reporting as required