Brand Marketing Specialist

ADVERTISING & MEDIA 

• Supports the Brand Manager in the development of creative communication strategies and branding initiatives.
• Coordinates with creative and media agencies to ensure high-quality campaign output.
• Oversees media planning to ensure cost-effective and impactful advertising.

BRAND MANAGEMENT & STRATEGY EXECUTION 

• Designs programs that support overall marketing and commercial goals.
• Collaborates on cross-functional marketing projects, both in and out of the office. Always has the "consumer" and "brand" eye in every project and ensures we talk to the consumer most effectively and efficiently while ensuring that all the communication stays within the brand equity.
• Promotes idea sharing between marketing and sales to ensure excellent execution in the RETAIL and HORECA channels.

CONSUMER INSIGHTS & MARKET RESEARCH 

• Supports the Brand Manager with turning data into compelling insights that are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.

BUSINESS PLANNING & BUDGET TRACKING

• Supports the marketing team in developing and implementing the annual business plan.

• Monitor project timelines and budgets, ensuring all activities stay within the approved financial framework.