App CRM Manager (m/f/d)

About the role:

As an App CRM Manager (m/f/d), you will play a key role in shaping customer engagement and retention for the Redcare App across international markets. You will act as the technical and strategic expert for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in hands-on for complex or cross-market use cases when needed. 

Working closely with Product, Engineering and Marketing teams, you will help build a scalable, reliable and data-driven mobile CRM setup and actively contribute to improving app engagement and retention across Redcare’s app ecosystem. 

About your tasks: 

• Design push notifications and in-app communication strategies for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap 

• Enable and support marketing teams in planning and executing in-app and push campaigns; take hands-on ownership for complex, technical or cross-market use cases when needed 

• Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners 

• Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates 

• Develop and test app retention strategies and promotions together with product and marketing teams 

• Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets 

• Own reporting and KPI frameworks (e.g. delivery, engagement, retention, conversion) and support teams with insights and optimization recommendations 

• Monitor market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements