Marketing Director — $0 Healthcare for You and Your Entire Family

About This Role

Director of Growth Marketing exists to scale awareness, acquisition, and engagement so more people can access affordable, high-quality healthcare.

In this role, you will:

• Serve members, prospective members, and internal teams by driving sustainable growth through data-driven marketing
• Be responsible for paid acquisition performance, full-funnel optimization, and marketing efficiency
• Directly impact Redirect Health’s mission by increasing access to healthcare while improving cost transparency and ROI

This is a strategic and hands-on role for someone who:

• Enjoys analyzing data, testing ideas, and turning insights into action
• Takes ownership and follows through
• Wants their work to have real-world impact on people’s health and financial well-being

What You’ll Do

In this role, you will:

• Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget
• Support: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement
• Collaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution
• Improve: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards
• Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value

A strong performer in this role is known for:

• Making data approachable and actionable for stakeholders
• Testing, learning, and iterating quickly while staying focused on outcomes
• Consistently delivering measurable growth and ROI

How Success Is Measured

Success in this role is measured by:

• Improved CAC/LTV clarity and performance
• Increased qualified lead volume and conversion rates
• Leadership confidence in dashboards and reporting
• Strong cross-functional collaboration and reduced reliance on external agencies

What We’re Looking For

We’re looking for someone who:

• 7+ years of experience in performance marketing, growth, or demand generation (B2C or B2B2C preferred).
• Proven success scaling paid acquisition at $100K+/month spend.
• Expertise with Meta and Google Ads, funnel analytics, and marketing automation (HubSpot preferred).
• Deep understanding of attribution, ROAS modeling, and data-driven decision-making.
• Experience leading cross-functional teams and collaborating across departments.
• Strong communication, analytical, and leadership skills.
• Experience in healthcare, insurance, or subscription models is a plus.

Why Join Redirect Health

What “Free Healthcare” Actually Means

When we say free, we mean $0 out of your paycheck and $0 when you need care:

• $0 monthly premiums
• $0 to add your spouse or children
• $0 deductibles (we reimburse them)
• $0 out-of-pocket maximums

This benefit alone can save families tens of thousands of dollars.

What You’ll Earn

• Starting Salary: $100,000 per year
• FREE healthcare for you and your entire family
• Dental & Vision insurance
• Paid time off & sick time
• 401(k) access
• A mission-driven team that believes in doing the right thing

Ready to Make a Difference?

If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you.