Growth Marketing Specialist

About the Role 

As a Growth Marketing Specialist for the Requirements Portal cell, you will own the acquisition and evaluation funnel from first touch through workspace/evaluation signup, with a clear handoff to the PLG team post-signup. 

You will serve as the campaign backbone for quarterly initiatives — turning qualitative personas and performance data into clear segmentation, targeted nurture journeys, and funnel improvements. You will own the experimentation roadmap and work closely with the product marketing, content, marketing execution, and product/PLG teams to ensure a clean handoff at evaluation signup and tight feedback loops on lead quality.

This is a senior individual contributor role. You will report to the marketing lead for the Requirements Portal.
 

Key Responsibilities

Campaign Architecture & Segmentation

• Design the end-to-end funnel for quarterly campaigns
• Define audience segmentation logic from qualitative personas and analytics
• Coordinate with marketing ops on CRM structure for campaign flows
• Ensure traffic is routed into relevant nurture journeys

Evaluation Funnel Optimization

• Own conversion from brand/content → landing page → evaluation signup
• Optimize evaluation signup rate and cost per evaluation
• Define and monitor evaluation signup flow quality metrics
• Identify friction points pre-signup

Systematic Lead Nurturing

• Design structured nurture sequences by segment
• Build reactivation flows for dormant prospects

Experimentation & A/B Testing

• Run structured experiments on landing pages, messaging, and CTAs
• Test channels (paid and organic) and messaging variations
• Develop a testing roadmap tied to quarterly campaigns

Data, Insights & Funnel Intelligence

• Report on funnel KPIs (traffic → signup → quality)
• Analyze campaign performance
• Translate data into actionable insights for PMM, brand, and product

Cross-Functional Alignment

• Partner with marketing ops for execution
• Coordinate with the product/PLG team for clean handoff
• Provide campaign intelligence to PMM
• Inform vertical strategy with performance data