Product Marketing Specialist

The Product Manager (PM) owns the full lifecycle of our Bluetooth Low Energy and Multiprotocol products and platforms from concept through end-of-life. Acting as the voice of the customer and the market, the PM translates customer requirements, challenges and application needs into clear, prioritized product requirements, whole product view definitions, and go-to-marketing strategies. The PM collaborates closely with key customers, field, and internal teams – System Architects, IC, Infrastructure & Ecosystem engineering teams to ensure the products and solutions are best-in-class, differentiated, and practical for real-world systems. The PM drives end-to-end product strategy by developing a compelling business case, performing competitive analysis, and leading New Product Introduction (NPI) activities including pricing proposal, product collateral execution, and early customer engagements.

While the PM does not directly own P&L responsibility, they are accountable for overall product success measured through product definition alignment with customers, market adoption, design wins, revenue, margins, ROI, and overall customer satisfaction.

• Product Ownership

• Owner of the ‘whole product’ proposition and associated business-case
• Lead the marketing requirement documents (MRD) and determine specifications of the product, including IC, SDK, embedded SW, kits and tools
• Partner with system architects, IC engineering and product enablement teams to ensure that the technical specifications are aligned with the market and customer requirements

• Product Definition

• Clear understanding of competition and market environment. Stay ahead of the Bluetooth standards (Channel Sounding, Auracast, etc.) and ensure the product feature set is there waiting for it.
• Engage with customers directly and develop strong trusting relationships
• Collaborate with Sales, FAEs, Product Marketing, UX, Core Tech, Product Enablement and Applications teams

• Establish clear customer use-cases and system requirements
• Clarify both functional and non-functional requirements
• Establish clear competitive benchmarking
• Set expectations for hardware–software partitioning
• Ensure product coherence across silicon, software, kits and tools so the ‘whole product’ works as an integrated system
• Develop business cases for new investments and ensure success by working closely with Business Leads, Product Line Manager and other cross-functional teams

• Cross-Functional collaboration
  • Collaborate closely with System Architects, Marketing, IC, Infrastructure, Ecosystem engineering and other central teams

• Ensure proper feasibility of market requirements
• Ensure proper architecture options and system trade-offs are made
• Timely clarification and requirement refinement during execution
• Align with PMO and Technical Product Lead (TPL) to make sure product plan is on track

• Product and technology roadmap

• Identify feature gaps and competitive differentiation
• Support investment prioritization with data and customer insight
• Align product definitions with Product Line strategy and target segments (industrial, automotive, consumer, etc.)

• Product launch & promotion:

• Develop product collateral, fighting guide, product pricing​ in collaboration with extended teams & partners
• Provide competitive positioning and clarify product value proposition
• Act as the primary technical and product interface to customers

• Lifetime Management
  • Coordinate technical updates, Product Change Notifications (PCN), Product Discontinuation Notifications (PDN), etc.