Marketing and Social Media Liaison

Job Overview:

Are you energetic, ambitious, and looking to develop your career? Our Johannesburg Study Abroad Sports department is looking to add a Marketing and Social Media Liaison to their team. We offer a dynamic and challenging environment where we achieve our business objectives and have fun doing it.

Collaborate with the Study Abroad Sports Manager and Business Director to develop and execute strategic marketing initiatives that attract and recruit student-athletes for college and university sports programmes abroad.

You’re perfect for this position if you:

• Have a bachelor’s degree or a diploma in Marketing, Communications, Public Relations or related field.
• Have excellent written and verbal communication skills, with a keen eye for detail and brand consistency.
• Are a creative thinker with a passion for storytelling and creating engaging content.
• Are proficient in social media management across platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Have experience with content creation, including posts, stories, videos, and reels.
• Are comfortable attending and capturing content at sporting events and educational expos.
• Have experience running both organic and paid social media campaigns.
• Are data-driven and skilled at analysing campaign performance to optimize strategies.
• Are highly organized, with the ability to manage a content calendar and track interactions via a CRM system.
• Have strong interpersonal skills and can build and maintain positive relationships with stakeholders.
• Are proactive, reliable, and take ownership of tasks to meet deadlines.
• Are adaptable and thrive in a fast-paced, dynamic environment.
• Have a passion for sports and youth development, with an understanding of student-athlete culture.
• Are proficient with marketing and analytics tools, as well as basic design and video editing software.
• Are willing to travel to various events and represent the brand professionally.

Your role and responsibilities:

Among other tasks, your main responsibilities will include:

• Marketing and Social Media Liaison:
• • Developing and executing marketing campaigns to attract student-athletes.
  • Collaborating with the marketing team to align strategies with business goals.
  • Planning and managing content calendars for social media platforms.
  • Creating and publishing engaging content (posts, stories, videos, reels).
  • Overseeing daily social media activity, including organic and paid advertising.
  • Engaging with the community by responding to comments and messages.
  • Maintaining consistent brand presence across digital channels.
  • Coordinating with designers and videographers to produce high-quality content.
  • Sharing success stories to highlight student-athlete achievements.
  • Attending sporting events and educational expos nationwide.

• Reporting and Compliance:

• • Generating regular performance reports and analysis.

• • Tracking client interactions and communications via the CRM system.

• • Ensuring tasks and activities are current and completed on time.

• • Delivering solutions efficiently and in line with client needs and company objectives.

• • Safeguarding client personal and financial information.

• Ad-hoc Duties:

• • Providing progress updates to management.

• • Staying informed on product knowledge to effectively advise student-athletes.