Director of Demand Generation

As the Director of Demand Generation, you’ll be responsible for creating and executing campaigns that drive a qualified pipeline across enterprise accounts. You’ll manage multiple demand channels, oversee lead generation programs (in-house and outsourced), and ensure tight alignment with Sales to drive conversion and revenue. This is a hands-on and strategic role for someone who thrives in a fast-paced, data-driven, global environment.

As the Director of Demand Generation, you’ll be responsible for creating and executing campaigns that drive a qualified pipeline across enterprise accounts. You’ll manage multiple demand channels, oversee lead generation programs (in-house and outsourced), and ensure tight alignment with Sales to drive conversion and revenue. This is a hands-on and strategic role for someone who thrives in a fast-paced, data-driven, global environment.

Core Responsibilities:

• Campaign Strategy & Execution:

• Develop and execute multi-channel demand generation campaigns across digital, email, ABM, content syndication, events, and more.

• Own the campaign calendar and align efforts with key product launches, industry moments, and sales plays.

• Lead Generation:

• Drive top-of-funnel growth through both inbound and outbound programs.

• Optimize paid and organic channels to improve lead volume, quality, and cost efficiency.

• Manage intent data, enrichment tools, and nurture flows to accelerate lead readiness.

• Reporting & Funnel Insights:

• Track, measure, and report on campaign performance across the funnel — from lead to pipeline to revenue.

• Provide clear insights and recommendations to marketing, sales, and leadership teams.

• Maintain visibility into MQLs, SQLs, pipeline contributions, CAC, and ROI.

• Outsourced Meeting Programs:

• Manage third-party vendors and partners running outsourced SDR or meeting-booking programs.

• Ensure quality, consistency, and ROI from these engagements.

• Webinar & Event Management:

• Plan, promote, and manage webinars and virtual events in collaboration with Product Marketing and Sales.

• Own execution and post-event lead nurturing and follow-up strategy.

• Sales Alignment & Follow-Up:

• Partner closely with Sales and SDRs to ensure timely and effective follow-up on all leads and campaign responses.

• Lead regular syncs with Sales to review campaign performance, optimize handoffs, and gather feedback for continuous improvement.

What You Bring:

• 8–12 years of B2B SaaS marketing experience, with a strong focus on demand generation and campaign management.

• Proven experience driving pipeline in global, enterprise-focused environments — ideally in cybersecurity or AI-driven technology.

• Expertise in ABM, performance marketing, marketing automation, and CRM tools (e.g., HubSpot, Salesforce).

• Strong analytical skills with a love for data, attribution, and funnel performance.

• Exceptional project management, collaboration, and communication skills.

• Experience managing external vendors and programs.

• A proactive, hands-on leader who can think strategically and execute with precision.

Why Safe Security?

🚀 Define and grow the pipeline engine for a category-defining cybersecurity platform.

🤖 Work at the cutting edge of AI and cyber risk management with global impact.

🌎 Thrive in a remote-first company with a culture of ownership, autonomy, and innovation.

💼 Competitive compensation, stock options, and a chance to shape the future of enterprise risk.