Customer Lifecycle Marketing Executive

Who you are:

● You're a strong collaborator who thrives in cross-functional teams, working seamlessly with Product Marketing, Product, and Lifecycle experts to drive customer outcomes 

● You've got good experience with creating and launching communications at scale, with a track record of ensuring customers receive the right messages at the right time 

● You're an outstanding writer; you can draft content that drives positive outcomes from email and in-app campaigns 

● You're versatile and flexible, able to adapt your marketing tactics to different geographies, industries, personas and use cases

● You don't shy away from data. You understand the importance of data-driven decisions and you're not afraid to analyse the impact of your content, build complex customer segments and provide insights on product adoption goals. 

● You live and breathe our values (Think Customer, Open Honest Always, Better as a Team, Be Bold Bring Action) 

Desirable:

● A passion for learning, working with new tech (including AI tools like Claude) and curious about improving the way we work 

● Experience with using Email platforms (ideally Customer.io or like-for-like platforms) 

● Strong communication skills, written and verbal across various platforms and with internal stakeholders to champion a better customer experience ● Self-starter attitude with a growth mindset who can adapt to a fast-paced environment 

● Strong attention to detail and a test-and-learn mentality 
● Familiarity with product launch and feature adoption strategies

● A keen eye for design with the ability to create impactful imagery (ideally with Figma) 

● Demonstrates the ability to translate technical or complex product concepts into engaging and easily digestible customer communications

● Some HTML experience or a very real desire to learn

What you'll do day-to-day:

● Partnering with Product Marketing to develop and execute communications strategies (email programs, webinars etc) that translate product roadmap updates, feature launches, migrations and deprecations into clear, customer-focused narratives to drive product adoption.

● You'll be hands-on with the tools and improving processes by leveraging AI to build, coordinate and launch product campaigns across various channels such as email, in-app, and push notifications, using best-in-class marketing technology tools 

● Maintaining and optimising lifecycle marketing content along the customer journey by synthesising complex solution workflows into existing programs.

● You'll partner with our lifecycle experts to architect strong marketing journeys on Customer.io which articulate the value of SafetyCulture's products, powering our marketing and product funnel 

● Analyse the performance and impact of programs on Amplitude, HEX and Tableau, identifying new opportunities and developing key insights to improve future campaigns

● Supporting the broader Lifecycle team on a range of key business initiatives, including user engagement and marketing nurture programs