Job Overview
- Develop comprehensive activation plans (Leads Generation Event, School Event & Referral Program) that align with the business units objectives and target audience.
- Collaborate with cross-functional teams to identify key messages and strategies for brand initiatives.
- Implement brand activation campaigns collaborating with various channels, including digital, events, CRM, PR, Social Media and community outreach.
- Coordinate logistics and manage on-ground execution to ensure successful program delivery.
- Monitor and evaluate the effectiveness of brand activation activities using key performance indicators (KPIs).
- Prepare detailed reports and presentations to share insights and outcomes with stakeholders.
- Work closely with brands, communications, and business unit teams to ensure consistency in messaging and brand representation.
- Build and maintain relationships with external partners and community organizations to enhance activation efforts.
- Stay updated on industry trends and best practices in brand activation and community engagement.
- Propose innovative ideas and strategies to enhance brand visibility and impact.
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