Email Automation Specialist

We are seeking a highly skilled Adobe Campaign Specialist with advanced experience in Adobe Campaign 8 (ACS) and a strong background in workflow development, audience segmentation, and database growth strategies. This role is responsible for driving end‑to‑end email marketing execution for SanDisk ecommerce, nurture, and automated lifecycle programs.

You will leverage your ACS expertise to build email campaigns that include customer journeys, scale targeted audience strategies, and deliver high‑performing, data‑driven campaigns. This role requires a strong technical background, attention to detail, and the ability to collaborate effectively across creative, analytics, and marketing teams to produce timely, relevant, and personalized customer experiences.

Essential Duties and Responsibilities: 

Campaign Strategy & Execution

• Plan, build, and deploy email campaigns including ecommerce promotions, loyalty/rewards communications, and complex triggered workflows.
• Lead segmentation strategy, ensuring database health, audience growth, and the smart application of key data attributes for highly customized deployments.
• Build advanced audiences and workflows within ACS, optimizing targeting rules and leveraging profile, behavioral, and transactional data.
• Develop and maintain cross‑channel customer journeys, ensuring seamless and personalized lifecycle experiences.

Testing, Optimization & Performance

• Conduct continuous A/B and multivariate testing across subject lines, creative, content blocks, and send‑time variables.
• Monitor core email KPIs—open rate, CTR, CVR—and deliver clear, actionable insights to improve performance and retention.
• Partner with analytics teams to produce weekly dashboards and campaign recaps for stakeholders.

Creative Development & Platform Production

• Use Knak to build, QA, and refine email creative before integrating into ACS.
• Configure, administer, and launch multi‑channel campaigns directly within Adobe Campaign Standard.
• Create reusable templates, workflow logic, and reporting assets to streamline campaign operations.

Data & Analytics

Data Integration & Architecture

• Ensure accurate and efficient data flows between Adobe Campaign, Adobe Experience Platform (AEP), and other data sources to power advanced segmentation and personalization.
• Support ETL processes and troubleshoot data discrepancies related to fields, schemas, or workflow logic.

Platform Customization & Troubleshooting

• Customize ACS workflows, data models, queries, and reporting views to meet business requirements.
• Diagnose and resolve platform issues impacting campaign execution, personalization logic, or audience integrity.

Optimization & Reporting

• Continuously analyze campaign performance and recommend strategies to optimize deliverability, engagement, and conversion outcomes.
• Maintain documentation of campaign architecture, workflows, and configurations to support internal knowledge sharing.

Cross‑Functional Collaboration

• Partner with copywriting, design, analytics, ecommerce, and marketing leads to align campaign strategies with business objectives.
• Translate stakeholder requirements into technical ACS solutions and clearly communicate impacts, timelines, and constraints.
• Participate in platform audits and contribute to remediation and optimization plans.