[The Netherlands] Senior Channel Manager EMEA

The Senior Channel Manager EMEA is responsible for monitoring and optimizing trade flows across the EMEA region to safeguard product availability, minimize revenue leakage, and support commercial objectives while complying with all applicable legislation and regulations. The role designs and governs robust trade-monitoring and supply-optimization processes, ensures compliance with internal policies, and acts as a key interface between supply chain, commercial teams, and regional stakeholders. Through advanced analytics, governance, and cross-functional collaboration, the role drives transparency, risk mitigation, and continuous improvement across the supply network

What you will do

• Monitor and optimize trade flows across EMEA, identifying parallel trade, grey-channel activity, and diversion risks through dashboards, analytics, and KPIs.

• Design, implement, and continuously improve trade-monitoring systems, including metrics, alerts, investigation protocols, and corrective action processes.

• Implement and oversee the Supply Management Optimization (SMO) process, maintaining monthly sales allocations by country, product, and customer.

• Resolve blocked sales and allocation exceptions through data validation, root-cause analysis, and close collaboration with supply chain and market teams.

• Manage parallel import (PI) notifications, ensuring standardized processes, governance, audit trails, and full compliance with EU legislation and internal frameworks.

• Act as a central interface between supply chain, countries, finance, legal, compliance, and other stakeholders to ensure effective governance and execution of supply optimization policies.

• Partner with commercial and market teams to provide insights on channel dynamics, distributor behavior, market flows, and trade risks, supporting launches, pricing, and packaging decisions.

• Consolidate SMO, PI, and supply-chain KPIs into clear dashboards and executive reports, delivering timely insights to senior leadership.

• Drive continuous improvement initiatives by leveraging digital tools, advanced analytics, and process optimization to reduce cost, mitigate risk, and enhance transparency.