Regional Marketing Manager, Myopia (EMEA) – Maternity Cover (Until September 2026)

As EMEA Myopia Marketing Manager, you will play a key role in shaping and launching Santen’s most significant product to date, a low-dose atropine treatment for pediatric myopia. This is a unique opportunity to help establish a new therapeutic area and drive strategic growth across the region.

What You Will Do

• Lead the execution of the product launch strategy, contributing to Santen’s ambition to become the EMEA leader in myopia treatment.

• Co-develop and implement the EMEA strategic brand plan, ensuring alignment with cross-functional partners and country-level priorities.

• Drive the preparation and rollout of brand campaigns, ensuring alignment with medico-regulatory requirements and commercial goals.

• Manage competitive intelligence efforts to proactively respond to market dynamics and competitor actions.

• Chair regular cross-functional brand meetings to align and accelerate brand performance across sales, marketing, medical, and market access.

• Support affiliate teams with tailored marketing materials, insights, and best practices to maximize local market impact.

• Plan and execute key congresses and external events, ensuring high visibility and engagement for the product and the Santen brand.

• Define and monitor performance KPIs across tactics, ensuring data-driven adjustments to optimize effectiveness and ROI.

• Lead collaboration with agencies for campaign development, creative execution, and logistics, raising the bar for external impact and innovation.